Sr. UX/Product Designer, SF bay area.

I work end to end across complex systems, translating ambiguity into clear direction. I’m a generalist by nature, with depth where decisions and systems demand it.

translating AI research into product reality

I partnered with Google’s CAML AI research group, leading product design and strategy across exploratory and production-facing initiatives.

Exploring AI-⁠enabled coaching

Testing how AI could guide workouts– from counting reps to providing feedback on movement form. Sometimes the best test subject is yourself.

Awasu Design Logo

AI weather nowcasting in Search

Designed the concepts that informed the current Search experience for weather queries.

Reimagining what play could be

Divergent visual explorations for Ludo, shaping early identity, style tiles, and web directions for AI-driven storytelling.

Research explorations and foundations

Drove landscape and user research in partnership with UXR, establishing shared foundations for early prototypes and cross-functional product direction.

Redesigning the Motus AI fitness experience

Partnered with Google’s REWs team to design the Motus experience around fitness programming and AI-guided experiences.

reshaping how legal research works

LexisNexis explored how AI and analytics could reshape legal research. I defined foundational capabilities now live across Lexis+, spanning core product experiences and advanced litigation analytics.

Awasu Design Logo

Lexis+ core product experience

Defined core design concepts and foundations that guided the evolution of Lexis Advance into today’s Lexis+ experience.

AI concept extraction for legal research

Worked on early concept-extraction experiences in 2017, exploring how AI could surface meaning from legal text ahead of mainstream adoption.

Legal analytics experiences

Litigation analytics in Lexis+ today, built on early court and judge analytics work at Lex Machina prior to its acquisition.

designing for adoption at scale

I partnered with Paze over multiple years to support merchant adoption of the bank-backed digital wallet. My work focused on helping sales and marketing teams communicate value clearly, align around merchant needs, and position Paze as a credible player within a complex payments ecosystem.

Awasu Design Logo
Awasu Design Logo

Money20/20 Marketing

Led visual direction and production for Paze’s presence at Money20/20 Las Vegas, contributing to messaging as part of a broader cross-functional team.

Digital payments ecosystem map

Mapped the digital payments ecosystem to align teams and help Paze articulate its role to merchants. The work was later published as a thought-leadership piece.

Awasu Design Logo
Awasu Design Logo

Merchant sales enablement system

Designed a modular sales deck that shaped product positioning with partners and merchants, later serving as the foundation for broader marketing expressions.

clarity at utility scale

I designed the user interface for NX Navigator, a control and monitoring platform used to operate utility-scale solar assets in real time.

Real-time monitoring and control

Designed the primary interface operators use for real-time monitoring and control, where clarity and speed directly affect uptime and asset protection.

Advanced site operations and control 

Designed complementary views for site-wide awareness and equipment-level control, enabling operators to move seamlessly from system health to targeted action.

from overwhelming complexity to thoughtful simplicity

I worked with Q Bio on patient and clinician experiences, supporting clarity, trust, and early brand direction around complex health data.

Brand and Identity

Established Q Bio’s visual identity and product design foundations, helping establish early brand and product foundations that conveyed credibility and trust during initial funding and market entry.

Individual BioVault experience

Designed the patient experience for accessing and understanding personal health data, including biomarker insights and 3D imaging, with secure sharing and workflows that support collaboration with clinicians.

[ Work ]

LexisNexis

Paze

Nextpower

Q Bio

translating AI research into product reality

I partnered with Google’s CAML AI research group, leading product design and strategy across exploratory and production-facing initiatives.

Exploring AI-⁠enabled coaching

Testing how AI could guide workouts– from counting reps to providing feedback on movement form. Sometimes the best test subject is yourself.

AI weather nowcasting in Search

Designed the concepts that informed the current Search experience for weather queries.What’s the weather?

Awasu Design Logo

Reimagining what play could be

Divergent visual explorations for Ludo, shaping early identity, style tiles, and web directions for AI-driven storytelling.

Research explorations and foundations

Drove landscape and user research in partnership with UXR, establishing shared foundations for early prototypes and cross-functional product direction.

Redesigning the Motus AI fitness experience

Partnered with Google’s REWs team to design the Motus experience around fitness programming and AI-guided experiences.

reshaping how legal research works

LexisNexis explored how AI and analytics could reshape legal research. I defined foundational capabilities now live across Lexis+, spanning core product experiences and advanced litigation analytics.

Awasu Design Logo

Lexis+ core product experience

Defined core design concepts and foundations that guided the evolution of Lexis Advance into today’s Lexis+ experience.

AI concept extraction for legal research

Worked on early concept-extraction experiences in 2017, exploring how AI could surface meaning from legal text ahead of mainstream adoption.

Legal analytics experiences

Litigation analytics in Lexis+ today, built on early court and judge analytics work at Lex Machina prior to its acquisition.

designing for adoption at scale

I partnered with Paze over multiple years to support merchant adoption of the bank-backed digital wallet. My work focused on helping sales and marketing teams communicate value clearly, align around merchant needs, and position Paze as a credible player within a complex payments ecosystem.

Awasu Design Logo
Awasu Design Logo

Money20/20 Marketing

Led visual direction and production for Paze’s presence at Money20/20 Las Vegas, contributing to messaging as part of a broader cross-functional team.

Digital payments ecosystem map

Mapped the digital payments ecosystem to align teams and help Paze articulate its role to merchants. The work was later published as a thought-leadership piece.

Awasu Design Logo
Awasu Design Logo

Merchant sales enablement system

Designed a sales narrative used across merchant and partner conversations, balancing messaging, positioning, and visual clarity. This included a modular sales deck, LinkedIn ad campaign,

clarity at utility scale

I designed the user interface for NX Navigator, a control and monitoring platform used to operate utility-scale solar assets in real time.

Real-time monitoring and control

Designed the primary interface operators use for real-time monitoring and control, where clarity and speed directly affect uptime and asset protection.

Advanced site operations and control 

Designed complementary views for site-wide awareness and equipment-level control, enabling operators to move seamlessly from system health to targeted action.

from overwhelming complexity to thoughtful simplicity

I worked with Q Bio on patient and clinician experiences, supporting clarity, trust, and early brand direction around complex health data.

Brand and Identity

Established Q Bio’s visual identity and product design foundations, helping establish early brand and product foundations that conveyed credibility and trust during initial funding and market entry.

Individual BioVault experience

Designed the patient experience for accessing and understanding personal health data, including biomarker insights and 3D imaging, with secure sharing and workflows that support collaboration with clinicians.

Sr. UX/Product Designer, SF bay area.

I work end to end across complex systems, translating ambiguity into clear direction. I’m a generalist by nature, with depth where decisions and systems demand it.

[ Work ]

LexisNexis

Paze

Nextpower

Q Bio

Sr. UX/Product Designer, SF bay area.

I work end to end across complex systems, translating ambiguity into clear direction. I’m a generalist by nature, with depth where decisions and systems demand it.

hi@mark-b.com

translating AI research into product reality

I partnered with Google’s CAML AI research group, leading product design and strategy across exploratory and production-facing initiatives.

Exploring AI-⁠enabled coaching

Testing how AI could guide workouts– from counting reps to providing feedback on movement form. Sometimes the best test subject is yourself.

AI weather nowcasting in Search

Designed the concepts that informed the current Search experience for weather queries.What’s the weather?

Awasu Design Logo

Reimagining what play could be

Divergent visual explorations for Ludo, shaping early identity, style tiles, and web directions for AI-driven storytelling.

Research explorations and foundations

Drove landscape and user research in partnership with UXR, establishing shared foundations for early prototypes and cross-functional product direction.

Redesigning the Motus AI fitness experience

Partnered with Google’s REWs team to design the Motus experience around fitness programming and AI-guided experiences.

reshaping how legal research works

LexisNexis explored how AI and analytics could reshape legal research. I defined foundational capabilities now live across Lexis+, spanning core product experiences and advanced litigation analytics.

Awasu Design Logo

Lexis+ core product experience

Defined core design concepts and foundations that guided the evolution of Lexis Advance into today’s Lexis+ experience.

AI concept extraction for legal research

Worked on early concept-extraction experiences in 2017, exploring how AI could surface meaning from legal text ahead of mainstream adoption.

Legal analytics experiences

Litigation analytics in Lexis+ today, originating from early court and judge analytics concepts I designed at Lex Machina and carried forward after its integration into Lexis.

designing for adoption at scale

I partnered with Paze over multiple years to support merchant adoption of the bank-backed digital wallet. My work focused on helping sales and marketing teams communicate value clearly, align around merchant needs, and position Paze as a credible player within a complex payments ecosystem.

Awasu Design Logo
Awasu Design Logo

Money20/20 Marketing

Led visual direction and production for Paze’s presence at Money20/20 Las Vegas, contributing to messaging as part of a broader cross-functional team.

Digital payments ecosystem map

Mapped the digital payments ecosystem to align teams and help Paze articulate its role to merchants. The work was later published as a thought-leadership piece.

Awasu Design Logo
Awasu Design Logo

Merchant sales enablement system

Designed a modular sales deck that shaped product positioning with partners and merchants, later serving as the foundation for broader marketing expressions.

clarity at utility scale

I designed the user interface for NX Navigator, a control and monitoring platform used to operate utility-scale solar assets in real time.

Real-time monitoring and control

Designed the primary interface operators use for real-time monitoring and control, where clarity and speed directly affect uptime and asset protection.

Advanced site operations and control 

Designed complementary views for site-wide awareness and equipment-level control, enabling operators to move seamlessly from system health to targeted action.

from overwhelming complexity to thoughtful simplicity

I worked with Q Bio on patient and clinician experiences, supporting clarity, trust, and early brand direction around complex health data.

Brand and Identity

Established Q Bio’s visual identity and product design foundations, helping establish early brand and product foundations that conveyed credibility and trust during initial funding and market entry.

Individual BioVault experience

Designed the patient experience for accessing and understanding personal health data, including biomarker insights and 3D imaging, with secure sharing and workflows that support collaboration with clinicians.

Sr. UX/Product Designer, SF bay area.

I work end to end across complex systems, translating ambiguity into clear direction. I’m a generalist by nature, with depth where decisions and systems demand it.

hi@mark-b.com

[ Work ]

LexisNexis

Paze

Nextpower

Q Bio

translating AI research into product reality

I partnered with Google’s CAML AI research group, leading product design and strategy across exploratory and production-facing initiatives.

Exploring AI-⁠enabled coaching

Testing how AI could guide workouts– from counting reps to providing feedback on movement form. Sometimes the best test subject is yourself.

AI weather nowcasting in Search

Designed the concepts that informed the current Search experience for weather queries.What’s the weather?

Awasu Design Logo

Reimagining what play could be

Divergent visual explorations for Ludo, shaping early identity, style tiles, and web directions for AI-driven storytelling.

Research explorations and foundations

Drove landscape and user research in partnership with UXR, establishing shared foundations for early prototypes and cross-functional product direction.

Redesigning the Motus AI fitness experience

Partnered with Google’s REWs team to design the Motus experience around fitness programming and AI-guided experiences.

reshaping how legal research works

LexisNexis explored how AI and analytics could reshape legal research. I defined foundational capabilities now live across Lexis+, spanning core product experiences and advanced litigation analytics.

Awasu Design Logo

Lexis+ core product experience

Defined core design concepts and foundations that guided the evolution of Lexis Advance into today’s Lexis+ experience.

AI concept extraction for legal research

Worked on early concept-extraction experiences in 2017, exploring how AI could surface meaning from legal text ahead of mainstream adoption.

Legal analytics experiences

Litigation analytics in Lexis+ today, originating from early court and judge analytics concepts I designed at Lex Machina and carried forward after its integration into Lexis.

designing for adoption at scale

I partnered with Paze to support merchant adoption of a bank-backed digital wallet, shaping how the team communicates value within the payments ecosystem.

Awasu Design Logo
Awasu Design Logo

Money20/20 Marketing

Led visual direction and production for Paze’s presence at Money20/20 Las Vegas, contributing to messaging as part of a broader cross-functional team.

Digital payments ecosystem map

Mapped the digital payments ecosystem to align teams and help Paze articulate its role to merchants. The work was later published as a thought-leadership piece.

Awasu Design Logo
Awasu Design Logo

Merchant sales enablement system

Designed a modular sales deck that shaped product positioning with partners and merchants, later serving as the foundation for broader marketing expressions.

clarity at utility scale

I designed the user interface for NX Navigator, a control and monitoring platform used to operate utility-scale solar assets in real time.

Real-time monitoring and control

Designed the primary interface operators use for real-time monitoring and control, where clarity and speed directly affect uptime and asset protection.

Advanced site operations and control 

Designed complementary views for site-wide awareness and equipment-level control, enabling operators to move seamlessly from system health to targeted action.

from overwhelming complexity to thoughtful simplicity

I worked with Q Bio on patient and clinician experiences, supporting clarity, trust, and early brand direction around complex health data.

Brand and Identity

Established Q Bio’s visual identity and product design foundations, helping establish early brand and product foundations that conveyed credibility and trust during initial funding and market entry.

Individual BioVault experience

Designed the patient experience for accessing and understanding personal health data, including biomarker insights and 3D imaging, with secure sharing and workflows that support collaboration with clinicians.